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Look what some people have said when discussing their ads campaigns. Match the words or phrases in bold (1-6) with their synonyms (a-f).

Читайте также:
  1. And enterprises of great pitch and moment with this regard their current turn away and lose the name of action».
  2. DESCRIBING PEOPLE
  3. Ex.14. Match two sentences to make mini dialogues. Work in pairs. Pay attention to the modal verbs and their equivalents.
  4. Exercise 40 Match the terms in the left column with their definitions in the right column.
  5. Find unknown terms and words in the text and give their translations.
  6. Find unknown terms and words in the text and give their translations.
  7. I Mind the following words and word-combinations

a) change perceptions

b) generate a buzz

c) have an emotional appeal

d) have a rational appeal

e) rebrand

f) reinforce the existing image

 

 

 


8. How do you think advertisements vary between countries? Read the opinions below. Do any of them surprise you?

 
 

 

 


 

 

Which opinion refers to:

1. universal advertising?

2. a change in status of foreign stars?

3. differences in advertising styles?

4. a product that has a different status in different cultures?

 

Listening

Two colleagues at Red Arrow are discussing which advertising channels they should use in the Joys of Germany ad campaign. Listen to the dialogue and make a list of the channels they mention in the table below. Then add one more item to each category.

 

Print media Online Outdoor Other
       
       
       

 


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Читайте в этой же книге: Бланк опросника N 2 | Бланк экспресс-опросника по выявлению личностной тревожности | Marketing assistant | Listening | Now complete the sentences below using the correct form of the words you have found. | USEFUL PHRASES | Martin is going to organize a meeting to discuss the prices for the cable of internet package. Put the following sentences in the correct order to complete the email. | Match these different pricing models to the definitions. | Martin is giving a presentation to management about the positioning strategy he has developed with his team. Listen and answer the questions below. | Marketing Tools |
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Creating ads| Tracy also recommended advertising via the Internet and sent Carsten the link to the following article. Read the article and answer the questions below.

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